Where Grit meets Strategy

Savra Sales is a Pacific Northwest food consultancy grounded in one unwavering promise: responsiveness, integrity, and results. We bring deep expertise in the region’s independent grocery landscape and a nuanced understanding of its market dynamics, because success here demands more than just shelf space.

We don’t just sell products, we position them for impact. From crafting compelling brand stories to securing strategic placements, we ensure your brand connects with the right buyers, lands on the right shelves, and creates value for both retailers and consumers, while managing your trade spend efficiently.

Backed by decades of CPG experience and a reputation for precision and preparedness, we deliver tailored strategies that elevate visibility, accelerate growth, and forge lasting relationships across the marketplace.

At Savra Sales, partnership isn’t passive. It’s intentional, proactive, and fully invested in your brand’s success in one of the nation’s most competitive grocery markets.

Christine Alexandre-Zeoli, Founder

Savra Sales was founded by Christine Alexandre-Zeoli out of a lifelong passion for food and a commitment to helping brands succeed in the Pacific Northwest. With experience spanning buying, distribution, manufacturing, retail execution, and brokerage, Christine brings a rare 360-degree perspective on what it truly takes to grow a brand in this region. She understands the challenges from every angle and knows how to translate vision into placement, partnership, and sales.

Built on the values she lives by, responsiveness, integrity, and results, Savra Sales goes beyond securing shelf space. For Christine, sales is about forging meaningful connections between makers, retailers, and consumers, and guiding brands to tell their story and thrive.